What is CRM?
CRM stands for customer relationship management. A CRM system is software that stores your customers and contacts in one place and helps you track interactions, follow-ups and deals — so you build better relationships and close more sales.
What a CRM does
- Centralises customer and contact information
- Tracks conversations, deals and follow-ups
- Reduces dropped leads and missed follow-ups
- Connects customers to your sales and billing
Frequently asked questions
Do small businesses need a CRM?
Yes — even a simple CRM stops leads and follow-ups slipping through the cracks. The key is choosing one that's easy to use and not over-built for your size.